A bit About Me & my Resume

I'm passionate about great digital product experiences designed to retain customers and turn them into brand evangelizers. Working at startups has taught me to wear multiple hats and develop an agile workflow. I live in NYC 🗽and am currently available for freelance work.

Dame Products

Director, Ecommerce

October 2019 - Current

Heyday Skincare

Manager, Digital

July 2018 - July 2019

Integrated digital touch points to increase return business by 20% MoM and increased ecommerce sales 5x since the new site launch.

Migrated from Mailchimp to Klaviyo and implemented automated flow emails to drive returning sales.
Developed product roadmap for digital innovation: ADA compliance and new features to drive client retention.
Managed paid ad strategy (Adwords, Facebook, Instagram). Reduced CPC for ads from $25.87 to $2.24.
Developed marketing communications calendar, and implementation of Agile method for marketing and ecommerce team using Airtable and Monday to manage workflow and meet campaign deadlines across digital and physical marketing
Created strategy and implemented new marketing campaigns across all digital channels.
Optimized e-commerce strategy. Managed KPIs on PDPs and landing pages to drive conversion.
Launched national campaigns.

Stadium Goods

Director, E-commerce

February 2017- July 2018

Championed success of 250 million/year d2c ecommerce consignment marketplace. Hired and managed ecommerce, marketing and customer service team.

Grew and maintained e-commerce business (40% MoM) through automated email marketing, paid ad management and influencer marketing.
Project managed the development and launch of app for iOS and Android.
Ownership of e-commerce strategy leading to GMV growth of 150% YoY.
Assisted with product roadmap for new business partnerships, API integrations and feature development across multiple platforms
A/B testing of website, and dynamic content creation on homepage, landing pages and PDPs.

Turnbull and Asser

Associate, Ecommerce

November 2015 - January 2017

Managed eCommerce operations of a luxury menswear shirting and tailoring brand.

Managed CRM, and engaged with customers to provide customer service resolutions.
Maintained and dispatched all e-commerce orders to WMS system with 3PL.
Managed site CMS and merchandising to best promote seasonal merchandise and update site for new launches.
Launched fragrance and luxury watch program landing pages and product assortment.