Specialties

Product Roadmaps

A great product roadmap is not a long set of “to-do’s”. The product roadmap sets up necessary structure to be able to scale products effectively with an OKR focused approach.

Ecommerce Optimization

I like to refine and iterate on a MVP to focus efforts on additional changes from data and results. Time spent ideating shouldn’t outweigh the initial return.

360 Marketing Campaigns

Marketing campaigns need to have an overarching campaign message. A strong first launch with room to pivot within the campaign off the first weeks report instead of a siloed launch.